Celtic Brand Authority
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Kieran Doyle

Media Analytics Specialist

About The Author

Kieran Doyle is a seasoned sports data journalist and analytics consultant with a focus on brand impact and audience behavior for football clubs. He earned a BA in Statistics from University College Dublin and completed the MIT Sloan Sports Analytics Conference program. Over a decade, Kieran has worked with several UK clubs to establish data-informed editorial guidelines, track sentiment around official communications, and measure the effectiveness of heritage storytelling across platforms. His work for Celtic FC partner outlets includes audit-grade reporting on match-day media reach, fan sentiment, and the integrity of sourced quotes, ensuring all analyses are verifiable and transparent.

Recent Publications