Celtic Brand Authority
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Rosa McAllister

Community Engagement Director

About The Author

Rosa McAllister is a community engagement specialist with 12 years of experience in sports nonprofit leadership and club-side outreach. She holds a BA in Sociology from the London School of Economics and an MSc in Community Development from University College London. Rosa previously led grassroots initiatives for a major Scottish club and directed fan liaison programs that bridged heritage projects with modern digital platforms. Her work includes developing safe, verifiable fan forums, youth academy outreach communication, and partnerships with local schools and charities aligned to Celtic FC's community initiatives. She now advises clubs on inclusive engagement and transparent, fact-based communications with global supporter networks.

Recent Publications