The phrase refers to alcoholic beverage instructions incorporating a particular brand of Tennessee whiskey, tailored for consumption during colder months. These preparations often feature warm or hot ingredients, such as spices, citrus, or other complementary liquors, designed to enhance the sensory experience in colder climates. Examples include hot toddies, whiskey-based eggnogs, and spiced cider variations.
The appeal lies in the comforting and warming qualities that these beverages offer. Historically, alcoholic drinks have been employed to combat the effects of cold weather, providing a sense of relaxation and conviviality. The use of specific whiskey brands adds a layer of sophistication and flavor complexity, influencing the overall character of the finished cocktail. The popularity is boosted by tradition, seasonality and celebration during colder periods.